Fortune Interactive - The Future of Search Marketing

: : :   SEMLogic™ – The Future of Search Marketing

SEMLogic™ is technology designed as a response to a new paradigm shift in search engine marketing (SEM). This shift is caused by a methodology search engines use to measure the relevancy of competing web pages to various search queries. The methodology in SEM parlance goes by the name, search engine themes. Many search engines are already using theme driven technology in the way they store and organize their databases. Determining the relevancy of your content to a search is now being determined by methodologies from a number of scientific disciplines and technologies, for example:

  • Semantic text analysis.
  • Distribution analysis.
  • Artificial Intelligence (AI) and data mining technology.
  • Term vector database technology.
  • Information Theory.

More about SEMLogic™ Technology

Understanding the role of themes is becoming more and more important for search engine marketing professionals. Research from the fields of Information Theory and Machine Learning (AI) is being applied to the way SEs index their databases. The technology used is based on the concept of Latent Semantic Indexing (LSI).

Latent semantic indexing adds an important step to the document indexing process. In addition to recording which keywords a document contains, the method examines the document collection as a whole to see which other documents contain some of those same words. LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant. This is a simplified description but the method correlates surprisingly well with how a human being, looking at content, might classify a document collection. Although the LSI algorithm doesn't understand anything about what the words mean, the patterns it notices can make it seem astonishingly intelligent.

The determination of how relevant your content is to a search phrase is no longer just about how well you use your key phrases: keyword effectiveness index (KEI), keyword density, and keyword positioning on your pages. It involves a complex mathematical relationship between words on yours and other pages that a process with artificial intelligence determines are important enough to reveal what those pages “mean.” The only way to adequately predict how a document may fair under such a process is by another process with similar intelligence.

SEMLogic™ is proprietary technology that analyzes your online competition with LSI in mind. It produces intelligence that enables you to build and enhance the content of your site so that the relevancy of your content to various key phrases is maximized. This will in turn greatly improve your visibility in the search engine and generate significantly increased traffic to your website.

Only Fortune Interactive’s clients benefit from SEMLogic™. Give your company a leading – edge; ask for a free consultation , view screenshots of SEMLogic's SEMasphere™ , view the technical document (PDF download) or view our free "iPod" demo today.