You probably heard the news about Dell and their pre-installed Google package:

DELL and Google have confirmed they are testing a pre-installed package of Google software on Dell computers, in a potential blow to Microsoft's dominance of the desktop software business.

Bob Kaufman, a spokesman for Dell, the world's leading personal computer maker, said his company was evaluating Google search software.
"We can confirm that we are running a test with Google that could include a Google-powered Dell home page, Google desktop search and a Google Toolbar," Mr Kaufman said.

"We are conducting a test of distribution of some of our software via Dell," Google spokesman Jon Murchinson said.
- Source


The test will begin with 100 million Dell computers. What impact might this have on the search marketing industry?


This may go a long way toward increasing the general public's awareness of the importance of search engine optimization (SEO). Before long, industry jargon like pagerank, optimize, keyword density, and inbound links, may become part of the common vernacular.

There are many effects from such a change which would directly impact SEO and search engine marketing (SEM). Two such effects are:

  • the average computer user becomes more search savvy

  • more business decision makers see the importance of SEO and SEM

Additional users becoming more search savvy would result in a larger audience that can be reached through search marketing efforts and that means an increased ROI for businesses. More decision makers seeing the importance of SEO and SEM could result in many businesses increasing budgets for search marketing or creating budgets where there was none previously.

If more businesses are engaged in search marketing, online consumers using search to find the products and services they need will benefit from there being more to be found and from it being easier to find.

All of this means growth in the search marketing industry which is great for search engine marketing firms and SEO professionals.

"Every one seemed thankful and a good time was had by all." - Lucinda Holdaway (a Utah pioneer ca.1907)

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