According to several sources, Microsoft plans to release a beta version of its Web analytics tool called "Gatineau" this summer. The news was somehow leaked, forcing Microsoft to confirm the news. The tool, which is aimed at taking on Google's Analytics product, will allow users to segment Web traffic by both age and gender, anonymously. The Gatineau project is based on technology Microsoft acquired from DeepMetrix in 2006. Microsoft has been ramping up the project slowly to avoid the massive performance problems Google had when it launched its free Web Analytics service in November 2005.


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