

RALEIGH, N.C. - November 30, 2005--Fortune Interactive LLC (www.FortuneInteractive.com), an interactive marketing firm specializing in search engine and Web log (blog) marketing, today announced the launch of its online reputation monitoring service for corporations seeking to track how they are being perceived on the Internet.
Global information provider comScore Networks estimates 50 million Americans visited blogs in the first quarter of 2005. This figure represents a 45 percent increase over the number of visitors for the same period in 2004. In addition, a new survey by Jupiter Research found 66 percent of companies believe the effect of consumer-created content on brands will greatly increase over the next 12 months.
According to Fortune Interactive CEO Andy Beal, it is imperative that executives be knowledgeable about how their organizations are being perceived by bloggers, online journalists and in forums as well as what is being learned about a company via keyword searches on leading search engines.
Fortune Interactive's online reputation management service focuses on tracking an organization's reputation on the Internet via news sites, blogs, message boards and user groups. The Fortune Interactive team consists of account analysts with public relations experience as well as search engine marketing professionals with insight into the potential reach of online content with an emphasis on search engine visibility.
"Our online reputation monitoring service is ideal for tracking the reach of a company's marketing efforts on the web as well as staying on top of developing trends and competitive intelligence. The rise of consumer generated media and word-of-mouth marketing makes comprehensive Internet monitoring essential in today's competitive business environment," stated Beal.
Fortune Interactive's area of expertise is Internet marketing and branding. The firm offers fully integrated marketing services including online reputation management, industry monitoring, the creation and promotion of corporate blogs as well as increasing positive search results via search engine optimization using its proprietary technology, SEMLogic.
For a free consultation and customized online reputation monitoring package, call 1-888-736-5644. Short term contracts are available.
About Fortune Interactive
Fortune Interactive is a full-service interactive marketing agency, specializing
in search engine marketing and Web log (blog) marketing. Co-founded by
Andy Beal and Michael Marshall, Fortune Interactive utilizes SEMLogicTM,
its proprietary search research technology. The company is located in
Raleigh, North Carolina. For more information, visit www.FortuneInteractive.com.