

RALEIGH, N.C.--Jan. 25, 2006--Fortune Interactive LLC (www.FortuneInteractive.com), an interactive marketing firm specializing in search engine and blog marketing, today announced the launch of SEMasphere(TM) Interface, the virtual reality visualization module of its proprietary SEMLogic(TM) technology.
Search engines are increasingly using semantic analysis technology to measure the relevancy of competing web pages against various search queries to determine what a page is about outside of specifically matching search terms. SEMLogic(TM) uses semantic analysis in examining a company's online competition and identifying patterns and trends as well as establishing what search engine crawlers are recognizing as the strongest supporting words.
According to Mike Marshall, Fortune Interactive vice president of technology and the creator of SEMLogic(TM) and SEMasphere(TM) Interface, the new virtual reality module allows for the integration of human judgment, intuition and expertise with the artificial intelligence that is already a central component of the technology.
"Fortune Interactive professionals can now see important relationships in data and intelligence gathered in ways not possible before. The ability to view graphic representations of competitive intelligence data empowers us to make superior marketing decisions quickly on behalf of our clients," stated Marshall.
"The SEMasphere(TM) Interface allows us to provide our clients with an intuitive visual representation of where their company fits within the competitive landscape of their industry by analyzing more than 100,000 on- and off-page factors," stated Andy Beal, Fortune Interactive president and CEO.
Fortune Interactive's area of expertise is Internet marketing and branding. It offers fully integrated marketing services including search engine optimization, pay-per-click advertising management, online reputation monitoring and the creation and promotion of corporate blogs. The firm uniquely offers short-term contracts and performance based pricing.
If you are interested in learning more and seeing images of SEMasphere(TM) Interface, visit http://www.fortuneinteractive.com/semasphere.php.
About Fortune Interactive
Fortune Interactive is a full-service interactive marketing agency, specializing in search engine marketing and Web log (blog) marketing. Co-founded by Andy Beal and Michael Marshall, Fortune Interactive utilizes SEMLogic(TM), its proprietary search research technology. The company is located in Raleigh, North Carolina. For more information, visit www.FortuneInteractive.com.