or Call 1–888–SEMLOGIC (736–5644)
: : : Fortune Interactive Upgrades Its Proprietary SEMLogic™ Technology
Study Showcases the Accuracy of the Technology's Findings
RALEIGH, N.C.--(BUSINESS WIRE)--July 10, 2006--Fortune Interactive LLC (www.FortuneInteractive.com), an interactive marketing firm specializing in search engine marketing, today announced upgrades to its proprietary SEMLogic™ technology.
Similar to the methodology utilized by search engines, SEMLogic™ uses semantic analysis in examining a company's online competition and identifying patterns and trends as well as establishing what search engine crawlers are recognizing as the strongest supporting words. The technology studies and evaluates over 100,000 data points of on- and off-page factors of more than 100 competitors in any given industry.
The upgrades now enable SEMLogic™ to identify the ideal range of values for key search engine optimization (SEO) metrics as well as produce interactive displays for the comparison of metrics between multiple competitive web pages. Additionally, overall key metric trends among the top 100 web pages in any industry can be analyzed on scatter plots and dynamic polar charts.
"SEMLogic sets Fortune Interactive apart from other firms in the organic search engine marketing space. It allows our search specialists to execute advanced optimization strategies based upon the quantitative analysis of over 100,000 crucial data points. The new upgrades offer our clients the opportunity to understand what steps need to be taken to overtake their competitors' search engine rankings," stated Andy Beal, Fortune Interactive president and CEO.
According to Mike Marshall, Fortune Interactive vice president of technology and the creator of SEMLogic™ and its virtual reality visualization module, SEMasphere™ Interface, a recently completed internal study by Fortune Interactive points toward SEMLogic's ability to provide unprecedented insight into effectively optimizing web pages.
"We focused on using SEMLogic's findings to make modifications to 30 previously optimized web pages in the apparel space. After three months, we found SEMLogic's insight directly contributed to a 75 percent increase in unique Google visitors to the web pages as well as an 80 percent increase in the terms that were bringing traffic to the pages," stated Marshall.
Fortune Interactive's area of expertise is Internet marketing and branding. It offers fully integrated marketing services including search engine optimization, paid search management, online reputation monitoring and the creation and promotion of corporate blogs. The firm uniquely offers short-term contracts and performance based pricing.
If you are interested in seeing a video demonstration of SEMLogic™, visit http://www.fortuneinteractive.com/semasphere.php.
About Fortune Interactive
Fortune Interactive is a full-service interactive marketing agency, specializing in search engine marketing, online reputation monitoring and Web log (blog) marketing. Co-founded by Andy Beal and Michael Marshall, Fortune Interactive utilizes SEMLogic(TM), its proprietary search research technology. The company is located in Raleigh, North Carolina. For more information, visit www.FortuneInteractive.com or call 1-888-SEMLOGIC.