

RALEIGH, N.C.--Dec. 15, 2005--Fortune Interactive LLC (www.FortuneInteractive.com),
an interactive marketing firm specializing in search engine and Web log
(blog) marketing, today announced upgrades to its proprietary SEMLogic(TM)
technology.
Search engines are increasingly using latent semantic indexing (LSI) to
measure the relevancy of competing web pages against various search queries
to determine what a page is about outside of specifically matching search
terms. SEMLogic(TM) uses LSI (much like the search engines) in analyzing
a company's online competition and identifying patterns and trends as
well as establishing what search engine crawlers are recognizing as the
strongest supporting words.
According to Mike Marshall, Fortune Interactive vice president of technology and the creator of SEMLogic(TM), the upgrades have resulted in a doubling of both the actionable intelligence produced as well as the competitive research data analyzed and the implementation of quantum algorithms have allowed for enhanced processing. In addition, SEMLogic(TM) can now evaluate off-page factors such as the topic relevancy of link partner relationships among competitive websites
"Another level of artificial intelligence has been added to the SEMLogic(TM) core while increasing the speed of its competitive analysis modules. Fortune Interactive professionals are now formulating advanced search engine optimization strategies with twice the number of SEMLogic(TM) resources," stated Marshall.
Fortune Interactive's area of expertise is Internet marketing and branding. The firm offers fully integrated marketing services including search engine optimization, pay-per-click advertising management, online reputation monitoring and the creation and promotion of corporate blogs. The firm uniquely offers short-term contracts and performance based pricing.
"SEMLogic(TM) allows Fortune Interactive to create unparalleled site content along with providing an analysis of crucial off-page factors. It truly sets Fortune Interactive apart from its competitors and symbolizes the emergence of artificial intelligence in search marketing," stated Andy Beal, Fortune Interactive president and CEO.
If you are interested in a demo of SEMLogic(TM), visit http://www.fortuneinteractive.com/SEMLogic.php or call 1-888-SEMLOGIC to learn more.
About Fortune Interactive
Fortune Interactive is a full-service interactive marketing agency, specializing in search engine marketing and Web log (blog) marketing. Co-founded by Andy Beal and Michael Marshall, Fortune Interactive utilizes SEMLogic(TM), its proprietary search research technology. The company is located in Raleigh, North Carolina. For more information, visit www.FortuneInteractive.com.